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Current Status and Prospects of Korean Literature in Arab Countries

Export Case   Current Status and Prospects ofKorean Literature in Arab Countries   2023.09.04   Participating in the 65th Seoul International Book Fair (SIBF) in June 2023, Sharjah showcased the literature, music, arts, and crafts of the United Arab Emirates through fascinating and extensive cultural programs, giving visitors the opportunity to experience the rich diversity of Arab culture. In particular, this year’s fair laid the groundwork for a more mature cultural understanding between the two countries through conferences and events where prominent authors, creators, and scholars from the UAE and Korean authors actively exchanged their ideas, experiences, and expertise.1 Korean readers have also shown interest in Arab literature, which was translated from Korean, throughout the fair. This raised expectations for how much Arabs will be interested in Korean literature showcased by Korea, the guest of honor, at the Sharjah International Book Fair scheduled to ...
  • VOL.62 / 2023.09
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Mexican Readers and Korean Literature

Export Case   Mexican Readers and Korean Literature Korean Literature is the Promised Land of the Western Publishing Market   2023.08.07   Although Mexico and South Korea are on different continents and have many differences, they both have a history of fighting for their identity and country. While some events, such as the immigration of the first Korean community to Mexico in 1905, have been erased from Mexico’s official history (the historical debt is still being addressed), there is no arguing that the friendly relationship between the two countries is growing stronger every day as they find common ground.Korea has increasingly expanded its influence through its culture and entertainment industry to bring down the borders, and its music and TV series, especially the drama and action genres, have been favored by Latin American audiences, including Mexico. Latin American audiences have long been influenced by the United States in their approach to universal hu...
  • VOL.61 / 2023.08
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Bringing Hwang Sun-Mi books to Türkçe Readers

Export Case   Bringing Hwang Sun-Mi books to Türkçe Readers   2023.07.03   In recent years the Korean wave has reached Türkiye through K-Pop, Korean meals, Korean movies and TV series, manga, and comics. As the Korean culture is very interesting to young people in Türkiye, we wanted to be a part of it by building a bridge by translating stories of talented Korean authors. As Genç Timaş, the teen imprint of Timaş Publishing House, we translate from many different languages, and it was the right time for Korean.To tell about the success of Hwang Sun-Mi titles in Türkiye, I should start with the day I read The Hen Who Dreamed She Could Fly (SAKYEJUL). This book has something magical. Its effect is so impressive that the whole week the hen makes you think about her. When I told the story in our editorial board meeting, everyone was impressed and excited about telling the story of the Hen to Türkçe readers. Hwang Sun-Mi finds a perfect way to tell the story ...
  • VOL.60 / 2023.07
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The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的妈妈 (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children...
  • VOL.59 / 2023.06
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Flowers of the Orient – Bringing Korean Gems to Polish Readers

Export Case   Flowers of the Orient– Bringing Korean Gems to Polish Readers   2023.05.02   Sixteen years ago, immediately after a fellow Korean Philology student and good friend, Edyta Matejko-Paszkowska, and I decided to establish a publishing house that was centered around Korean literature, people were perplexed. ‘Why?’ they asked. Few believed it was a great idea at the time, and some attitudes could now be considered mocking. However, now that the Korean wave (Hallyu) has reached Poland, they are no longer laughing. The popularity of Korean cuisine, language, dramas, and K-pop has extended to Korean literature.Up until around 2007, a total of seventeen titles of what could be classed as modern or classical literature had been translated from Korean into Polish - extremely low compared to the likes of Japan or China, which both ran into the hundreds. Several key factors explain why Korean literature translations weren’t widespread. Firstly...
  • VOL.58 / 2023.05
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The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case   The Uncanny Convenience Store’s Magical Journey in Taiwan   2023.04.03   Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea.   * K-Book Trends Vol. 46 – Go to the article about Dallergut Dream Department Store’s successful import into Taiwan   Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and...
  • VOL.57 / 2023.04
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Korean Books Published by Haru Publisher Indonesia

Export Case   Korean Books Published by Haru Publisher Indonesia   2023.03.13   Twelve years ago, there were only a few translated Korean books in Indonesia. Most of them were literature books and project books (Project books are usually published with the budget from the author/institution (sometimes it's 50:50 with the publishers, depending on the agreement). It's not only textbooks/study books, but every book needed by the organization and they reach out to the publisher asking to publish their books.) from certain institutions, for example, collections of poetry or collections of literary studies. So Haru Publisher, which was founded in 2011, saw this as an opportunity, besides that the editors had a great interest in Korean culture.Our first book, So, I Married an Antifan (Terrace Books), was published in 2012. A few months before this book was published, we started promoting it on social media. We partnered up with communities to promote thi...
  • VOL.56 / 2023.03
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Successful Import Case of Korean Literature in the U.S.A.

Export Case   Successful Import Case of Korean Literature in the U.S.A. Black Ocean, Lee Young-ju, the 2022 Lucien Stryk Asian Translation Prize for Cold Candies   2023.02.20   The idea for doing Moon Country, the contemporary Korean poetry series at Black Ocean, started around the time Janaka Stucky, the publisher, came to Korea for a series of readings and literary events in 2017. Along with the editor Carrie Olivia Adams, we decided we’d like to publish work that stood on its own, but also would be in conversation with the other Black Ocean titles. So that is why we set out to publish edgy, avant-garde, contemporary work published in Korea within the last 25 years or so.The series’ name comes from the famous poem and book Moon Country Mischief (the title of a Korean book: 『달나라의 장난』) by Kim Soo-young. A goal we have is that we want these books to challenge national literature discourses, we want to invite readers to inhabit these books...
  • VOL.55 / 2023.02
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Korean Books Published in Thailand through Nanmeebooks

Export Case   Korean Books Published in Thailand through Nanmeebooks K-Book Promotion Strategy in Thai Publishing Market   2023.01.02   Around 10 years ago, Thai children reading educational comics, whether in bookstores, libraries, or school areas, became familiar to Thai people. With colorful illustrations, easy-to-read content, friendly numbers of characters, well-managed information sections, and various topics, there was no doubt that parents put their trust in educational comics and viewed them as a form of knowledge packed with entertainment that were easy to buy as a gift for young readers.Unquestionably, Thai people are fond of cartoons. Tracing back to the 90s, when entertainment media for children were few, cartoons seemed to be the only option available. Since then, cartoons have become familiar to Thai people and have had a great influence on them, especially manga. With a rich variety of contents for all ages and affordable prices, manga has abruptl...
  • VOL.54 / 2023.01
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Korean and Japanese Publishers Join Hands

Export Case   Korean and Japanese Publishers Join Hands The Joy of Working Together   2022.12.05   Jinbocho, located in Tokyo, Japan, is famous for being the center of bookstores. About 130 old bookstores are lined up, and bookstores – both big franchises and independents – can be easily found in every alley. Old bookstores on the first floor set out a little table in front of them every morning to display books, and the alleys are soon crowded with people looking to buy books. This place has many publishing houses as well. People say Jinbocho has become famous as a hub for bookstores because there have been many educational institutions in the area since the 1600s. In addition, many prominent universities still exist in this region. As such, Jinbocho is a town of 100-year-old bookstores and publishing houses.I myself am writing books, running a bookstore, and working as a book broker in this town where writers, producers, and readers all naturally gather aroun...
  • VOL.53 / 2022.12
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